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This technique offers an enjoyable and creative way of encouraging participants to synthesise their thoughts or develop key messages from a presentation or a previous exercise. It also provides a way of considering the potential for developing this kind of technique for advocacy or promotion work in general.


A group (or small groups of participants) is asked to develop key messages or summary points about an issue or topic and then to develop these points into an appropriate form of communication to a target group. It is important that the facilitator allows a realistic amount of time for the preparation of these communications and that enough time is allowed for the presentation of the finished pieces.

Examples of where producing songs, posters, poems might be used effectively

• Planning an information campaign.

• Summarising key points of an issue to communicate to others.

• Lightening the tone of a difficult training session.

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